Ensuring the price is right

Prices are always a hot potato where, understandably, the farmer seller wants to maximse the value of their crop and, understandably, buyers want to get as much value as they can.

Prices are always a hot potato where, understandably, the farmer seller wants to maximse the value of their crop and, understandably, buyers want to get as much value as they can. But analysis of potato markets from either side of the Atlantic show that there are different approaches to pricing, although there is a general trend to the use of contracts to create more certainty for both main parties in the potato chain.

Cedric Porter

 

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