Focus on taste and quality at Flevostar Potato

In 1991, potato grower Jaap Kodde in Dronten started to package and market his home-grown five hectares of Bildtstar. In those days, Bildtstar was still a new table potato variety with a distinctive taste that was particularly appreciated by the Dutch consumer.

In 1991, potato grower Jaap Kodde in Dronten started to package and market his home-grown five hectares of Bildtstar. In those days, Bildtstar was still a new table potato variety with a distinctive taste that was particularly appreciated by the Dutch consumer. Today, exactly 25 years later, the business has adopted a new approach with different people and a different name: Flevostar Potato. ‘With a focus on taste and quality, in five years’ time, we want to have outdistanced the French’, Kodde and the new Director William Verhage outline one of their core objectives. 

Jaap Delleman

 

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