Greed, arrogance and fear

Sjaak Ermers Director, ErivaDuring the meeting for the Dutch potato sector, the Potato Demonstration Day of 22 August 2012, the potato futures market reached it highest level of the season yet: €24.50.

Sjaak Ermers Director, ErivaDuring the meeting for the Dutch potato sector, the Potato Demonstration Day of 22 August 2012, the potato futures market reached it highest level of the season yet: €24.50. Especially on a day when the entire sector meets each other, you notice that such a price development arouses strong emotions, in particular among the free potato growers. Because the expectations of high potato prices are a wonderful opportunity for the growers of free potatoes. But an opportunity that must be seized with both hands. And that can sometimes go wrong.