Taste needs commitment

images magazine news 2012 september taste sProducts should be kept exclusive.

images magazine news 2012 september taste lProducts should be kept exclusive. This is one of the important lessons learnt at the recently held BioImpuls Symposium. The Dutch organic potato market is still small. Vegetables and fruit are doing much better. To some extent, this is due to effective marketing. Taste is a selling point, but it needs commitment, this is what the Tasty Tom success story demonstrates.

Jaap Delleman