Next Level communication

Jaap DellemanDuring the annual presentation of new varieties at the various breeding stations and trading companies, we zoomed in on innovation in the potato branch. 

Jaap DellemanDuring the annual presentation of new varieties at the various breeding stations and trading companies, we zoomed in on innovation in the potato branch. The conversations and discussions made it quite clear that innovation always goes together with change. With that we don’t mean everyday changes such as the weather, but specific changes that were initiated with a purpose. This could be the introduction of resistance to certain diseases, a new way of anticipating demands from the market, but also the introduction of new breeding techniques such as cisgeneses.