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JaapDellemanMany visitors to Fruit Logistica in Berlin showed considerable interest in the special new potato variety for the young consumer with the robust name Colomba.

Jaap DellemanMany visitors to Fruit Logistica in Berlin showed considerable interest in the special new potato variety for the young consumer with the robust name Colomba. Or was it the cyclamen-coloured dresses of the lovely, young ladies who attracted the most attention? Well, whatever it may have been, it was a wonderful example of an eye-catching potato performance amidst the international presentation storm of the vegetable and fruit companies. Behind a good presentation is a profound knowledge of the market, which includes addressing the needs of the customer, now and in the future.