Changing market requires HZPC brand update

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo.

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian multinational.

 

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