Cost-driven thinking

Since the Second World War, arable farmers in Europe have focused on producing the cheapest possible food.

Since the Second World War, arable farmers in Europe have focused on producing the cheapest possible food. Thanks to the optimal cooperation between research, education and information, potato yields have increased and the cost price has fallen. A consequence of cost price leadership is that, as a potato grower, you are not very strong in the negotiations with your customer.

 

Jaap Delleman

 

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