Invest in marketing
October 2019
Marc de Beaufort
What is a potato? Is it the crop that fed the world in times of hunger? Is it the tuber that can suit any climate? Is it the crop that can yield more nutrients per hectare than any other? Is it the basis of a global industry that reaches nearly every country on Earth?
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Grant recognizes importance of tuber crop for African food and nutrition security
The Consultative Group for International Agricultural Research (CGIAR) recently announced it will receive a 30 million dollar grant from the Bill & Melinda Gates Foundation, to develop modern and efficient breeding systems for root, tuber, and banana (RTB) staple crops for sub-Saharan Africa.
World Potato Congress webinar features Potatoes USA representatives
On Wednesday April 19, 11:00am EST, Potatoes USA’s CEO and President Blair Richardson and Chief Marketing Officer Kim Breshears present the April edition of the World Potato Congress (WPC) webinar. Their presentation will focus on how Potatoes USA, the national marketing and promotion board representing U.S. growers and importers, is changing the narrative about the…
European campaign promoting fresh potatoes prolonged
Promotional bodies Bord Bia, Europatat and VLAM recently announced that their campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”, will continue for three more years. The aim of the programme’s activities is to encourage the consumption of fresh potatoes among millennials in Ireland, France and Belgium.
CIP appoints Dr. Simon Heck as Director General
The International Potato Center (CIP) Board of Trustees and CGIAR leadership have appointed Dr. Simon Heck as Director General of CIP and CGIAR Senior Director.