Continue to develop new concepts
Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.
At Jansen-Dongen in Tilburg, Stan de Jager tells us that they carry a total package of fruit and vegetables including an increasing percentage of organic produce in their subsidiary BioFresh. The potato remains an essential product in this range. An important trend is that the company is continuously innovating in varieties and packaging. ‘We need to stay ahead and develop new concepts’, he says. ‘An example is our salty potatoes from the island of Texel’, he explains. ‘A type of crop that will become increasingly important world-wide due to the land becoming more saline.’ Another trend that De Jager sees, are the box meals. ‘We supply the HelloFresh company in the Netherlands and Germany with our potatoes. We’ve developed a new packaging that’s recyclable and looks attractive. Those are fantastic projects to make potatoes a little bit sexier’, he says enthusiastically.