Contributing to a sustainable future

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‘With our “Next Generation” varieties we contribute to a sustainable future’, says Wieger van der Werff.

Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.

During a well-attended meeting, Wieger van der Werff, Commercial Manager at Agrico in Emmeloord, underlined the growing interest in ‘Next Generation’ varieties. These are varieties with a broad Phytophthora resistance. The focus in the Agrico stand was on the Alouette, Levante, Twister, Twinner, Ardeche and Nofy varieties. Visitors were able to taste some of these in mini dishes. In his speech, Van der Werff points out that the demand for these varieties is high among growers in the Netherlands and that they have also become indispensable on supermarket shelves to meet the demand for sustainably-grown potatoes. ‘They are already cultivated in many places around the world and also prove their added value through good yields. In this way, we contribute to a sustainable future for our “Next Generation”’, says Van der Werff. He emphasises that Agrico has given its new 2020-2030 strategy this ‘title’ for a good reason. ‘Responsibility for people, planet and profit is very clearly anchored in it. An important goal is to make and keep potato cultivation more sustainable worldwide. And also to feed current and future generations through, among other things, secure yields and proper risk spreading of crop losses’, he explains.

To read PotatoWorld magazine’s full article
 on Fruit Logistica, click here.