Long storage important for variety introduction
Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.
At the German Europlant trading house from Lüneburg, the focus in the stand is on the wide range of varieties. In addition to this, the development of storage without CIPC is one of the most important topics at the stand, according to Managing Director Jörg Eggers. With the disappearance of CIPC, Eggers sees an increasing demand for varieties that can be stored for a long time. ‘With varieties such as Belana and Regina, we have strong varieties with a strong dormancy’, emphasises Eggers. ‘To solve this storage problem, we’re also seeing an increasing demand for early varieties such as Isabelia.’ He also notices an increasing demand from Central and Eastern Europe for table potato seed. ‘This year, we as Europlant are supplying larger quantities to Poland, where varieties such as Madeira, Milva, Regina and Belana are very popular. Eggers also tells us that Europlant has launched a new brand of table potatoes called Linella. The Kaufland supermarket chain sells low-carb potatoes under this brand. Eggers has high expectations of the Coronada variety in this new concept. In addition, he says that the potato as a product also offers many opportunities, it is gluten-free, Halal and can be distributed to a broad international target group at international trade fairs such as Fruit Logistica. Because Europlant has many contacts in China, Eggers regrets that, due to the Corona virus problems, many Chinese companies have stayed at home.