Making sustainable packaging real
Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.
At NNZ, supplier of packaging to the entire potato chain, they’ve developed a method to make the sustainability of packaging real. ‘We call it fact-based packaging’, say Alies Padding, Innovation Manager at NNZ and General Manager Len Boot. ‘We need to balance three factors when it comes to reconsidering the choice of packaging. We’re looking for a balance between market impact, use of raw materials and footprint,’ Padding explains. As to market value, NNZ does not only consider the wishes of the consumer, but also the visibility, waste, impact on the environment, recyclability and, of course, the market. Important factors to consider here are the footprint, the use of reusable materials, recyclability, and market impact and, naturally, the costs. By testing a packaging for these properties, a business can make a fact-based choice for its packaging material. Apart from this discussion about understanding the impact of packaging on the market and the environment, Padding believes that it is very important that the packaging protects the product. ‘Good packaging reduces food waste, because it reduces damage. If you want to grow 1 kilogram of fresh product you need 200 litres of water, for example. When packaging ensures a 10 percent loss reduction, it already helps the environment enormously. Compared to waste, the packaging footprint is often relatively small.’