No more plastic in French supermarkets from 2021

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Laurent Dhalleine from Pom Alliance has observed a trend towards residue-free table potatoes.

Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.

According to Laurent Dhalleine of Pom Alliance, paper packaging will become more important in the future, because plastic packaging will no longer be permitted in supermarkets in France from 1 January 2022. ‘That’s the main reason why we’re now launching new paper packaging’, he says. In addition, the potato specialist has observed a trend towards residue-free table potatoes. To respond to this, Pom Alliance has joined the ‘nouveaux Champs’ collective, which aims to stimulate innovative potato cultivation and put table potatoes that are free from residues of crop protection chemicals on its shelves.

To read PotatoWorld magazine’s full article
 on Fruit Logistica, click here.