Offering all year round
Product marketing, new varieties, sustainable packaging and innovative techniques were the focus of attention at this year’s international Fruit Logistica trade fair in Berlin. During the fair, Team PotatoWorld talked with participating companies about their view on trends in the (packaging) market, sustainability and varieties.
At Schaap Holland of Biddinghuizen, in addition to fresh and chilled products, they also have a wide range of their own varieties from which they grow and sell the seed themselves. In the Schaap stand, André Adamse, Director of Retail & Food Service, shows us their Gerona variety. ‘This tasty variety produces up to 35 tubers per plant and is suitable as a fresh and a chilled product’, says Adamse enthusiastically. ‘With a group of growers from home and abroad, we can offer this variety to our customers all year round. This means that we can continue to offer fresh potatoes of this variety even after CIPC’, he explains. This year, Schaap Holland will be introducing a new steam packaging, in which potatoes are cooked in 7 minutes. ‘We combine fresh and convenience here. Partly as a result of the introduction of new products such as these and the expansion of our customer base, our sales increased by 5 percent in total in 2019’, Adamse reveals. ‘We supply the total potato package for a company like the Boon group, which means we take the strain off the customer completely’, explains the Director.