This question was not literally asked at the ‘Land for Farming’ Precision Farming Conference on 15 December 2016, but it could have been. There were some critical voices. What should I do with all that data about my crops? Are they accurate enough? My advisors don’t know this either. Am I not giving my customers more information than necessary? It’s not smart yet! How do I translate data into added value? If smart farming yields a profit, then we’ll all be going for it!
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