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Robust is the new trend

February 2018

At the beginning of November, leading European potato breeding companies and seed potato merchants presented their latest variety aces for the future at various locations in the Netherlands. Increasing attention is being paid to strong and sturdy or robust varieties. The reason for this is the demand from both global markets and the cultivation sector. Growers are increasingly looking for varieties that can withstand climate change. Industries are increasingly demanding potatoes of stable quality and supermarkets (and consumers) want potatoes with a year-round constant appearance and composition, grown with as little fertiliser and chemicals as possible. In short, robust is the new trend.

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