With Christoph Grimme (30), a new and predominantly digital wind is clearly blowing through the more than 150-year-old family group from the rural village of Damme (G). ‘The time of big, bigger, biggest is over, above all, it now has to be smarter’, he says in no uncertain terms. But robotisation of the potato harvest? The young captain of industry doesn’t quite see that as an option. Grimme junior also works in faraway Asia, with China and India playing a leading role. ‘Fifty percent of the world’s potato cropping area is not yet mechanised at the moment, so that’s where our growth opportunity lies’, he says in an exclusive interview with Potato World magazine.
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