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Promotion PotatoWorld Magazine
Convenience in the preparation of potatoes is an important selling point for consumers, which is why, just before Christmas 2019, the Finnish company Pohjolan Peruna Oy, based in Vihanti, introduced a new and versatile convenience product in the form of frozen potato strips in the K supermarket chain. This product, called WOKSI®, is an inspiration of the Dutch companies HZPC and Kiremko located in Montfoort.
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ADAPT field trials across Europe in search of multiple-stress tolerant potatoes
The European Potato Trade Association Europatat recently announced that for the Horizon 2020 EU project Accelerated Development of multiple-stress tolerAnt PoTato (ADAPT), trials are currently being conducted in the Netherlands, Serbia, and Austria.
HZPC UK acquires TLC Potatoes to strengthen market position
HZPC UK, a member of the Royal HZPC Group, recently announced the acquisition of TLC Potatoes, one of Scotland’s leading minituber producers. The potato breeding and seed potato production company describes this acquisition as a further step to strengthen its position in the market, while securing the future of HZPC’s minituber production.
European campaign promoting fresh potatoes prolonged
Promotional bodies Bord Bia, Europatat and VLAM recently announced that their campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”, will continue for three more years. The aim of the programme’s activities is to encourage the consumption of fresh potatoes among millennials in Ireland, France and Belgium.
Dutch potato breeding company HZPC awarded Royal designation
On Monday February 27th, the day that HZPC celebrated its 125th anniversary, the Dutch potato breeding company was presented the Royal designation by the King’s Commissioner for the Dutch province of Friesland, Arno Brok. The company also unveiled the new Royal HZPC Group logo, including the Royal Crown.
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