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The earlier the yield, and the earlier the quality of the seed potato yields of all growers are known, the more efficient the sales and the marketing will be. This will all eventually benefit the pay-out. At least, that is the aim of seed potato trading merchant Den Hartigh from Emmeloord. Since the start of this season, they have had a handy tool at their disposal to tighten up the target well before harvesting starts: GEO4A.
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