The Promotional bodies Bord Bia (Ireland), CNIPT (France), VLAM (Belgium) and the European potato trade organisation Europatat are working together from this month until the end of 2022 to stimulate the consumption of fresh potatoes. In April, they will launch the online campaign ‘Potatoes, Prepare to be Surprised – Europe’s Favourite since 1536’ to bring the product to the attention of millennials with recipes on various social and other media channels.
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