The Promotional bodies Bord Bia (Ireland), CNIPT (France), VLAM (Belgium) and the European potato trade organisation Europatat are working together from this month until the end of 2022 to stimulate the consumption of fresh potatoes. In April, they will launch the online campaign ‘Potatoes, Prepare to be Surprised – Europe’s Favourite since 1536’ to bring the product to the attention of millennials with recipes on various social and other media channels.
Login or create an account
You must be logged in to read the rest of this article
Not yet registered? Create a free account.
In order to continue reading we ask you to create a free account.
©2015 - 2023 Potatoworld | Webdesign and realisation COMMPRO