Already a subscriber? Activate your premium account

European fresh potatoes campaign aims to surprise young people

September 2020


The Promotional bodies Bord Bia (Ireland), CNIPT (France), VLAM (Belgium) and the European potato trade organisation Europatat are working together from this month until the end of 2022 to stimulate the consumption of fresh potatoes. In April, they will launch the online campaign ‘Potatoes, Prepare to be Surprised – Europe’s Favourite since 1536’ to bring the product to the attention of millennials with recipes on various social and other media channels.

This is a Freemium article

Log in to read this article, or create a Freemium account. This can be done within 1 minute. Already a subscriber? Click here to activate your Premium account.

Events

©2015 - 2025 Potatoworld | Webdesign and realisation COMMPRO