The need for innovation in the potato sector
September 2020
Joeri Wulff
The potato has always had a strong position in Dutch society. Past success, however, offers no guarantees for the future. Potato cultivation in the Netherlands faces new challenges in the coming years. I’ve noticed that there is still little urgency to change, and that worries me. There are so many opportunities for the sector if it were to respond proactively to trends and developments.
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Innovation, or the process by which ideas lead to a creative approach to a given challenge, is the basis of the success of the Western European potato chain.
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