McDonald’s is seeking to build bridges with the Dutch potato sector, what’s going on?

Fast food chain McDonald’s is an important French fries retailer in the world and is therefore of great value to the potato growers in the Netherlands. So far, the group has rarely turned directly to the cultivation sector in the Netherlands. However, that changed this year. For example, talks were recently started with some leading growers from the supplier at Farm Frites, and the ‘Big M’ was present at the Dutch Potato Demonstration Day event in the village of Westmaas. The reason for the recent bridge building is that the fast food chain is concerned about the sufficient availability of potatoes – especially long ones – in the coming years. At its headquarters in the heart of Utrecht, sustainability manager Jerôme de la Chambre explains why, and what the chain sees as possible solutions.