Looking ahead with Agrico: ‘Focusing on market share and returns for the grower’

With a record seed potato turnover of a total of 535,000 tons, Agrico has reached another milestone with the 2024 harvest. In addition, the Emmeloord cooperative association presented its new policy plan up to 2030. Their key focus is on returns for the grower and the market share in core countries and core markets, with good collaboration along the chain as a solid basis. Plenty of reasons for an interview with CEO Mark Zuidhof (MZ) and Johan Barendregt (JB), Chairman of the Supervisory Board and the Cooperative Board and himself an active seed potato grower.