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Potatoworld Magazine
Anyone who ever travels in or through Belgium knows that there is a chip shop in every self-respecting village or city neighbourhood. This summer, this chip shop culture was elevated to the status of a Belgian intangible cultural heritage. During the festivities in Brussels, HRH Prince Laurent of Belgium said that, like the members of his family, he is a big fan of a bag of fries with, of course, masses of mayonnaise. This is why he was very pleased to officially appoint the international Ambassador of the Belgian French fry industry. And so the well-known but still mysterious cartoon character, James Bint, was immediately launched into action in a promotion campaign by the Belgian promotional organisation Vlam in five countries in Southeast Asia.
Energizing a potato industry in transition @ INTERPOM 2024
INTERPOM, the international indoor trade fair for the entire potato chain, will take place on 24, 25 and 26 November 2024 at Kortrijk Xpo in Belgium. Having already reached maximum capacity, INTERPOM is the go-to trade platform for all professionals wishing to follow the latest market trends, price developments and innovations in the potato sector.…
European campaign promoting fresh potatoes prolonged
Promotional bodies Bord Bia, Europatat and VLAM recently announced that their campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”, will continue for three more years. The aim of the programme’s activities is to encourage the consumption of fresh potatoes among millennials in Ireland, France and Belgium.
American study shows that diners will pay more for meals that include potatoes
A recent study of 1,500 consumers who eat out at restaurants identified habits and opinions of restaurant patrons related to potatoes. The study uncovered potato dishes consumers love to order when eating out, potato dishes they choose to swap in place of other options presented to them, and their overall expectations regarding potatoes at restaurants.
Interpom 2022 commits to highlighting innovations and sharing knowledge
The organisation of potato trade fair Interpom, taking place from November 27-29 in Kortrijk (Belgium), together with an independent group of experts selected a number of what they call ‘must-see innovations’ developed by exhibitors.
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