‘New varieties essential to maintain a place in the modern potato market’

It’s been a hundred years since the predecessors of the Agroplant family business started their trading company. Today, in 2024, the fifth generation is at the helm of the company with Bram (50), Jan (49) en Joris (47) van der Lee. ‘What has been of paramount importance for a century already is that our company philosophy is based on trust and a personal approach to our trade in seed and ware potatoes at home and abroad’, the brothers state unequivocally at their modern business office in the Dutch town of Medemblik.