Agrifirm-CEO keynote speaker at PotatoEurope symposium
Published: July 9, 2021
The organisation of potato industry trade fair PotatoEurope recently announced that Dick Hordijk, CEO of Royal Agrifirm Group since 2016, will be the keynote speaker of the scientific symposium ‘The potato in a changing world’.
The symposium will take place on September 1, the opening day of the international potato related event, at the location of Wageningen University & Research (WUR), Field crops in Lelystad, the Netherlands. WUR is responsible for organizing the symposium, for which pre-registration is required.
Sustainability of potatoes
‘Working at Agrifirm, a well-known Dutch agricultural cooperative with a global reach and a clear vision with regards to sustainability, during the symposium Hordijk will shed light on the future position of the potato crop with his keynote speech entitled “A sustainable income for a sustainable change”. As the sustainability of potatoes is inextricably linked to the sustainability of rotations and other crops, his vision from an agricultural business level perspective is relevant for the entire sector’s road to sustainability’, the organisation states. ‘Agrifirm wants to make a difference for its member farmers and international customers by supporting them in the sustainability transition while protecting or improving their income model. This only can be achieved by close cooperation with parties across the whole food chain’, the keynote speaker’s bio on the website of PotatoEurope reads. Before Agrifirm, Hordijk worked for Unilever, ICI, Diageo and Provimi/Cargill in different functions from supply chain manager to managing director.
Insight into future potato cultivation
The beginning of the symposium also includes the PotatoEurope 2021 Innovation Award Ceremony and an introduction of the keynote speaker within the welcome speech by moderator Ernst van den Ende, Director Plant Sciences Group at WUR. After his speech, Hordijk will pass the mic to WUR-experts Chris de Visser, Corné Kempenaar, Marleen Riemens en Raymond Jongschaap, who will share their knowledge and insights with the audience in short presentations of 10 to 15 minutes each. These speakers will discuss sustainability, the developments that are taking place in this field and the role the potato crop plays. ‘With its focus on the potato in a changing world, the scientific symposium will make an important contribution to answering the last question of the PotatoEurope 2021 exhibition theme “What’s New, What’s Now, What’s the Future”. Anyone who registers for the symposium and attends the various presentations will undoubtedly get an insight into what potato cultivation will look like in the future,’ states Kuno Jacobs of PotatoEurope organiser DLG Benelux.