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Harvesting crop insight tool ready for international potato exhibitions

July 28, 2022

UK based machine-learning driven crop insights tool HarvestEye is taking to the European stage.

The agritech company recently announced it prepares to exhibit at two major potato events, namely Potatoes in Practice (UK) and PotatoEurope (Germany).

Bolster operations in the UK and abroad

With its recent appointment of new sales and account manager Ed Strawson earlier this year, HarvestEye already announced to be looking to bolster its operations in the UK and abroad. ‘I am really pleased to be joining the company at this critical point in its expansion. This is a precision farming brand that is only set to grow further in its quest to deliver deeper measurable feedback to root crop growers’, Strawson said at the time.

Showcase latest technology and findings

At Potatoes in Practice, HarvestEye will be exhibiting its technology, which provides timely insights on root crops as they are lifted – presenting growers with valuable information on the size and count over whole field, which is otherwise absent from conventional sampling. The UK’s largest field-based potato event, taking place on August 11 at Balruddery Farm, home to scientific organisation The James Hutton Institute, converges innovators in potato growing to showcase their latest machinery, crop protection technologies and research findings. To enhance the quality of the product, the latest iterations of the technology are undergoing trials and partnerships with growers on a global scale, most notably collaborating with growers in Mallorca throughout Spring 2022, the company reports.

Increase global awareness

HarvestEye will also feature at this year’s edition of PotatoEurope, which takes place on September 7 and 8 at Rittergut Bockerode, near Hanover, Germany. ‘We are incredibly proud that we are once again exhibiting on the international root crop stage. PotatoEurope is the ideal occasion to increase global awareness of the insights that our technology offers to businesses across value and supply chains’, says Vee Gururajan, Managing Director of B-hive Innovations, the company that originally developed HarvestEye.


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