Exploring the holistic ecosystem elements of Potato Sustainability

April 11, 2025

In the race to make agriculture more sustainable, numbers and metrics play a crucial role, but they don’t tell the whole story. According to Mesko, ‘metrics alone are insufficient to tell a coherent, meaningful sustainability story for potatoes.’ The PSA is changing the narrative by developing a comprehensive sustainability program that goes beyond data points. This program is designed to meet farmers where they are, acknowledging the diversity of growing practices, and to help share the full, authentic story of how potato farming contributes to environmental and economic sustainability.

Participants in the webinar can expect to gain insights into how ecosystem elements such as soil health, biodiversity, climate resilience, and farmer well-being are woven into PSA’s approach. It’s a story that resonates not only with growers but also with retailers, consumers, and policymakers looking for transparency and long-term impact in agricultural systems.

About the speaker: A voice for practical, resource-positive farming

With over 25 years of experience in advancing agricultural sustainability, John Mesko brings a deeply rooted understanding of food systems and farming realities. Through his leadership at PSA, Mesko collaborates with partners across the supply chain to empower farmers with the knowledge and tools needed to evaluate and adopt sustainable practices—without compromising their economic viability. John is also the host of the Resource Positive Agriculture podcast, where he regularly explores sustainable solutions in modern agriculture. His work has positioned the PSA as a vital resource for sustainability benchmarking, storytelling, and continuous improvement within the potato industry.

Join the conversation

This webinar promises to provide valuable context, case studies, and practical approaches for anyone interested in the sustainable future of potato production. Whether you’re a grower, agronomist, processor, or supply chain stakeholder, the session will offer fresh perspectives on what it really means to grow potatoes sustainably.

Register today and be part of this important discussion shaping the future of the potato industry.

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