Large amount of registrations and new exhibitors for PotatoEurope

Published: March 4, 2021

PotatoEurope 2017 trade fair
“The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit.”

PotatoEurope 2021, with the event theme “What’s Now, What’s New and What’s the Future”, will provide insight into current developments and the future of the potato industry.



The large interest of not just recurring but also new participants, to book a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates strongly with the industry.

What’s Now
“What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that has booked a stand to take part in the PotatoEurope 2021 trade fair. This makes the event an ideal occasion for representatives from the full potato value chain to present themselves and show visitor’s exactly “What’s Now” in their area of expertise. The great exhibitor demand of recurring and new participants shows this part of the event theme is catching on in the industry. ‘The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit’, said Kuno Jacobs of organiser DLG Benelux. As a well-known event in the sector, PotatoEurope can always be sure of a large percentage of recurring bookings. ‘For this edition however, a large number of companies that are new to us is also finding the way to PotatoEurope in Lelystad. These ‘first timers’ currently account for about 22 percent of the total amount of bookings that have been made so far. We notice a renewed interest from suppliers to the potato processing industry, such as processing and packaging or industrial hygiene businesses, but also from mechanisation companies. It looks like companies linked to all parts of the potato chain are committed to tap into the opportunities this first in person event in a long time has to offer’, Jacobs added.


What’s New
The event theme’s “What’s New” gives way to participating companies to put the spotlight on their new products and services. PotatoEurope 2021 offers them several platforms to do so, for example in the inside and outside exhibition areas, via dynamic live demonstrations, and during the part of the program organised by regional development agency Horizon Flevoland: ‘Innovation in the potato chain from Dutch soil’. Additional attention for the novelties from exhibitors comes in the shape of the PotatoEurope 2021 Innovation Award. Open to companies who are exhibiting at PotatoEurope 2021, innovative products and services have the opportunity to win one of three Innovation Awards presented by the professional jury (Gold, Silver or Bronze) and an Audience Award.

What’s the Future
In its turn, the scientific symposium “The Potato in a changing World”, organised by Wageningen University & Research (WUR) after the official opening of the industry event on September 1, will shine a light on answers to the question “What’s the Future”. “The future of potato cultivation and the potato in a changing world will certainly be discussed”, WUR Business Manager Field crops Chris de Visser told PotatoWorld magazine, looking forward to the high-quality scientific congress.

An up-to-date exhibitors list can be found here