Potatoworld Magazine
On December 6 2024 the World Potato Congress is presenting a webinar on ‘Supporting small holder farmers in Kenya through a decentralized Hub Site Model’. Christopher Gasperi, Founder & Managing Director of FreshCrop Limited, will explain the service delivery model used to provide a one stop shop from Fresh Crop hubsites for farmers to access certified seeds, the agrochemical and fertilizer inputs, mechanization services, links to financing, and links to markets.
FreshCrop Ltd. is a potato seed production company in Kenya, who is active along multiple parts of the potato production value chain, including the adoption of apical root cuttings to rapidly multiply high-grade seedpotatoes. This presentation will include the training model used to support their network of 15,000 Share Holder Farms (SHF’s) in Kenya. Christopher Gasperi will explain the service delivery model used to provide a one stop shop from Fresh Crop hubsites for farmers to access certified seeds, the agrochemical and fertilizer inputs, mechanization services, links to financing, and links to markets. His presentation will include the impact it has made in the lives of the Share Holder Farms in Kenya. In 2023, FreshCrop was awarded the Presidential National Farmers Award for fully commercialized large-scale farm in Kenya.
Christopher Gasperi obtains his Executive Master’s Degree in Administration from Wilkes University, and he has background in management and administration extends to both the USA and Kenyan contexts. Gasperi reports directly to the Board of Directors, ensuring the mission of FreshCrop is carried out in an efficient manner. He is also an active member on numerous leadership and volunteer committees and is a past president of the Rotary Club of Nakuru. He is passionate about the environment and is leading an initiative to plant one million trees by 2026.
As noted by WPC President Peter VanderZaag, “If you have ever met Chris, you probably remember his engaging personality and positive outlook. He is a natural leader, visionary and passionate farmer. He is known for his transformational leadership approach and can be found on the farm on any given day working alongside the team.”
The webinar will take place on Friday, December 6, 2024 – 9:00amEST (USA/Toronto). Register in advance for this webinar. Following registration for this webinar, you will receive a confirmation email containing information about joining the webinar. In case you missed any of the previous webinars, you can visit the World Potato Congress website where all World Potato Congress webinars are registered.
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