PotatoWorld magazine on centennial-celebrating Meijer Potato:

Fill in the form to read the full article!

One century after the first boat carrying potatoes from trader and exporter Kees Meijer senior was loaded, his trading company has evolved into a modern potato breeding company. Based in Rilland, Erika den Daas has now been in charge of Meijer Potato as a director for almost three years.

The full interview with the director of Meijer Potato discusses a wide range of topics, such as:

  • Meijer Potato’s new corporate vision,
  • Developing new varieties in a customer-oriented way,
  • Being a breeding company instead of a seed
    potato trading company.

Fill in the form to read more about intriguing quotes including:

  • ‘It’s becoming increasingly important
    to speed up breeding and introduce
    varieties to the market more quickly’,
  • ‘There’s friction in the price-quality
    ratio of Dutch seed.’
Photography: Nico Alsemgeest

FILL IN THIS FORM TO RECEIVE OUR ARTICLE ON MEIJER POTATO

Events

©2015 - 2022 Potatoworld | Webdesign and realisation COMMPRO