“To be number 1 is important for the Chinese”

images magazine news 2012 maart fmwijdooge112011 sChina will not only be the biggest processor but also the biggest importer of French fries if we are not careful. Fast food is immensely popular.


China will not only be the biggest processor but also the biggest importer of images magazine news 2012 maart fmwijdooge112011French fries if we are not careful. Fast food is immensely popular. In 2011, KFC and McDonald’s alone had 3,300 and 1,300 restaurants respectively in China, in spite of the very low consumption per capita. With 75 million tons per year, China is the biggest producer of potatoes, but hardly anything is processed into French fries yet. Funnily enough, importing is cheaper than processing in China! Reasons include poor quality seed, antiquated storehouses and limited knowledge of cultivation and processing techniques, as a result of which the yields (on average 15 tons/ha) and the quality are low.