March 11, 2020 | Articles
Successful Finnish market introduction of potato strips
Convenience in the preparation of potatoes is an important selling point for consumers, which is why, just before Christmas 2019, the Finnish company Pohjolan Peruna Oy, based in Vihanti, introduced a new and versatile convenience product in the form of frozen potato strips in the K supermarket chain. This product, called WOKSI®, is an inspiration…
