April 17, 2023 | News
World Potato Congress webinar features Potatoes USA representatives
On Wednesday April 19, 11:00am EST, Potatoes USA’s CEO and President Blair Richardson and Chief Marketing Officer Kim Breshears present the April edition of the World Potato Congress (WPC) webinar. Their presentation will focus on how Potatoes USA, the national marketing and promotion board representing U.S. growers and importers, is changing the narrative about the…
April 07, 2023 | News
European campaign promoting fresh potatoes prolonged
Promotional bodies Bord Bia, Europatat and VLAM recently announced that their campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”, will continue for three more years. The aim of the programme’s activities is to encourage the consumption of fresh potatoes among millennials in Ireland, France and Belgium.
November 24, 2021 | Articles
The potato put in the spotlight during the first Dutch National Potato Harvesting Day
Families walk expectantly along the field path of the Boerkok experience farm in Lelystad towards the potato field where the first Dutch National Potato Harvesting Day will be held. When they were asked what they were going to do, the many children enthusiastically answered, ‘harvesting potatoes’. ‘This kind of experience is exactly what we want…
June 04, 2021 | News
Collective ‘Miss Tata’ brand visible on Portuguese potato packaging for the first time
Portuguese Potato Association Porbatata recently launched their new ambassador Miss Tata’s first campaign to promote Portuguese potatoes.
December 01, 2020 | News
New ambassador Miss Tata proudly promotes Portuguese potatoes
To promote Portuguese potatoes worldwide, the Portuguese Potato Association (Porbatata) has created a new ambassador: Miss Tata.
November 25, 2020 | Articles
I hope that everyone reading this already knows the slogan ‘Power to the Potato’. This slogan is a symbol of the promotional campaign of the Dutch potato trade. About 35 companies and the NAO have been investing for a period of six years in strengthening the image of the potato.
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