Potato promotion

January 15, 2026 | News

Why potato professionals should attend FRUIT LOGISTICA

FRUIT LOGISTICA takes place in Berlin from 4 to 6 February 2026, and for potato professionals it is increasingly more than a “fruit-and-veg show.” The fair positions itself as a meeting place for the entire fresh-produce supply chain, which matters for potatoes because competitiveness is now shaped as much by specification management, packing performance and…

April 17, 2023 | News

World Potato Congress webinar features Potatoes USA representatives

On Wednesday April 19, 11:00am EST, Potatoes USA’s CEO and President Blair Richardson and Chief Marketing Officer Kim Breshears present the April edition of the World Potato Congress (WPC) webinar. Their presentation will focus on how Potatoes USA, the national marketing and promotion board representing U.S. growers and importers, is changing the narrative about the…

April 07, 2023 | News

European campaign promoting fresh potatoes prolonged

Promotional bodies Bord Bia, Europatat and VLAM recently announced that their campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”, will continue for three more years. The aim of the programme’s activities is to encourage the consumption of fresh potatoes among millennials in Ireland, France and Belgium.

November 24, 2021 | Articles

The potato put in the spotlight during the first Dutch National Potato Harvesting Day

Families walk expectantly along the field path of the Boerkok experience farm in Lelystad towards the potato field where the first Dutch National Potato Harvesting Day will be held. When they were asked what they were going to do, the many children enthusiastically answered, ‘harvesting potatoes’. ‘This kind of experience is exactly what we want…

June 04, 2021 | News

Collective ‘Miss Tata’ brand visible on Portuguese potato packaging for the first time

Portuguese Potato Association Porbatata recently launched their new ambassador Miss Tata’s first campaign to promote Portuguese potatoes.

December 01, 2020 | News

New ambassador Miss Tata proudly promotes Portuguese potatoes

To promote Portuguese potatoes worldwide, the Portuguese Potato Association (Porbatata) has created a new ambassador: Miss Tata.