Potato promotion

September 23, 2020 | Articles

European fresh potatoes campaign aims to surprise young people

The Promotional bodies Bord Bia (Ireland), CNIPT (France), VLAM (Belgium) and the European potato trade organisation Europatat are working together from this month until the end of 2022 to stimulate the consumption of fresh potatoes. In April, they will launch the online campaign ‘Potatoes, Prepare to be Surprised – Europe’s Favourite since 1536’ to bring…

October 16, 2019 | Articles

Invest in marketing

What is a potato? Is it the crop that fed the world in times of hunger? Is it the tuber that can suit any climate? Is it the crop that can yield more nutrients per hectare than any other? Is it the basis of a global industry that reaches nearly every country on Earth?

June 12, 2019 | Articles

Bring potatoes to the table!

Potatoes are one of the most common and important food sources on the planet, and they contain a wealth of health benefits that make them an essential part for much of the world’s population diets.

September 19, 2018 | Articles

Sustainability as central theme at SIA

This spring, agriculture was once again the theme in Paris. The Salon International l’Agriculture (SIA) once again moved into the enormous halls of the exhibition complex in Porte de Versailles. A total of 672,568 visitors viewed, tasted and were informed about all the delicious and sustainably-produced products that French agriculture has to offer. Naturally, the…

June 05, 2018 | Articles

Albert Heijn wants to offer customers more inspiration with new potato display units

With the recent unveiling of a completely new display unit for table potatoes, the Albert Heijn supermarket chain, part of the Ahold group, is making a remarkably positive statement about his healthy fresh product. ‘Potatoes are healthy, we all know that. With the new shelves, we want to offer our customers even more daily inspiration.…

July 11, 2017 | Articles

Smokes Poutinerie aims for ‘World Domination’

Knowledge, passion and experience are the words on which Ryan Smolkin has built his successful business Smokes Poutinerie, with which he aims to conquer the world. During the recently-held American PotatoExpo trade show, he convincingly introduced his visitors to the world of Poutine, a big bag of chips to which consumers can add various ingredients…