Royal HZPC Group

April 22, 2021 | News

Latest smart bigbag pilot for seed potatoes measures temperature fluctuations

With a new element, HZPC’s latest smart bigbag pilot aims to find out more about the condition of seed potatoes during transport.

March 19, 2021 | News

HZPC expects breakthrough for the seed potato sector

In their quest for factors that influence the vitality of seed potatoes, HZPC and Averis Seeds expect to solve a mystery soon.

October 21, 2020 | News

HZPC aims for connection with Potato Days Live

Every year in November, various companies take part in the Potato Variety Presentation Days in the Netherlands. As part of this year’s event, potato breeder HZPC organizes its Potato Days Live on Wednesday November 4th. In a world strongly subject to change, the company’s partners will be able to get connected by digitally joining the…

September 23, 2020 | Articles

‘In ten to fifteen years’ time, the whole variety package will have been turned upside down’

‘In breeding work, the standards are set higher and higher and the development of varieties is getting faster and faster. This means that in ten to fifteen years’ time, the whole variety package will have been turned upside down. As a result, a variety such as Spunta will also be minimised over this period’, says…

March 11, 2020 | Articles

Successful Finnish market introduction of potato strips

Convenience in the preparation of potatoes is an important selling point for consumers, which is why, just before Christmas 2019, the Finnish company Pohjolan Peruna Oy, based in Vihanti, introduced a new and versatile convenience product in the form of frozen potato strips in the K supermarket chain. This product, called WOKSI®, is an inspiration…

November 20, 2019 | Articles

Changing market requires HZPC brand update

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian…