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About us

Aardappelwereld BV has been the media platform for all professionals in the potato industry since 1947. Since its foundation, our team can be found in The Hague, the political heart of the Netherlands.

With our printed industry magazines Aardappelwereld magazine (Dutch) and PotatoWorld magazine (English), for over 75 years we have been bringing in-depth reporting, news and current affairs that benefit the entire potato sector worldwide. This makes PotatoWorld magazine and Aardappelwereld magazine essential industry magazines for everyone working in jobs related to the potato industry, including growers, contract workers, traders, processors, equipment suppliers and manufacturers, export companies, researchers, teachers and students.

Additionally, we support and extend our publications via online media channels such as newsletters, blogs and social media. Furthermore, Aardappelwereld BV publishes knowledge-enriching reference books, such as the Potato Handbook, the Potato Breeding Book and the Potato Diseases Book.

Team PotatoWorld

The current cross-media-focused Team PotatoWorld has been in the making since 1989, the year that the present editor-in-chief, Jaap Delleman, started working for the magazine. In an industry that never stands still, the business strategy of Aardappelwereld BV continues to evolve relentlessly. With today’s team, the magazine is equipped with all the in-house expertise to provide need-to-know information to all links in the international potato chain.

Jaap Delleman

Editor in Chief / Director

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Leo Hanse


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Jeroen Krabbendam


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Desiree Schreur

Graphic designer

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