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Will the European advantage last?

March 2015

Fresh potatoes might be important in individual markets across the world, but trade in potatoes is dominated by trade in products, especially frozen French fries. With potato consumption levelling off in developed markets in North America and Europe, fry processors are looking to other parts of the world to sell more products with that battle for market share dominated by four players – from Europe there are Belgium and the Netherlands and from North America the USA and Canada.

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