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KWS and Simplot launch Aardevo for hybrid potato breeding and marketing

November 2018

Since selling the seed potato business to Stet Holland in 2016, it’s been quiet around the potato activities of the German breeding giant KWS SAAT SE. On 2 October, the company suddenly announced that it had signed a joint venture agreement with the American French-fry processing company J.R. Simplot. ‘The task of this newly established company, with the Dutch name Aardevo (Potato Evolution), is to breed and market hybrid potato varieties’, says Peter Hofmann, member of the Management Board of KWS. The company expects to introduce the first hybrid variety onto the market in 2025.

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