Incorporating data innovations requires ability to change

June 2022
Author: Guido Mangnus

The current disruptive potato market requires a focus on future opportunities. In addition to the terrible events in Eastern Europe, I see that society and politics are pursuing their own agendas, for example the Food to Fork themes. What’s more, the sector needs to be increasingly sustainable in the use of production resources and there is a shortage of professional workers in the primary sector.

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