Crop optimization programme that benefits both Avebe and growers brings home Gold status

Published: June 10, 2021

Royal Avebe growers awarded Gold status
Growers participating in Avebe’s Optimeel programme meet FSA Gold-standard.

The members of Royal Avebe participating in the Optimeel growing programme have been awarded Gold status.


After a recent assessment by an independent organisation, the growers in Avebe’s crop optimisation programme were awarded the Gold status according to the Farm Sustainability Assessment (FSA) 2.1 standard of the global platform SAI for sustainable agriculture. This recognition of Avebe meeting an important international standard for sustainability in the food industry directly benefits the sales of the company’s ingredients.


International standard for sustainable cultivation
“Participating growers see their yields increase and a reduction in the environmental impact. And that helps us sell our products. The fact that sustainable conditions are now demonstrably in place makes it easier for us to negotiate with customers. Customers ask for this, and if we can show that we have this in order, we can change gears faster. That makes all the difference”, commercial director Michiel Puttman explains how the crop optimization programme benefits both Avebe and its growers. More than half of the company’s growers already participate in cultivation Optimeel, within which potato growers register their growing activities, share their knowledge, and participate in special study groups. As an international standard for sustainable cultivation that considers economic, social and environmental aspects, the FSA is recognised internationally by more than 125 leading food companies. Growers can chose to complete the FSA questionnaire individually or be jointly assessed when joining a platform such as Optimeel. Study by an independent body shows that growers participating in Optimeel meet the standard for FSA Gold, which is in line with the current standards for cultivation for and supply to Avebe.