Europatat, the European Potato Trade Association, has announced that the 2021 edition of its annual Congress will be held in a virtual format.
On Thursday, 10th of June, this special edition of the Europatat Congress will explore how the potato sector can benefit the most from digitalization, under the title “Stay connected – new strategies for the potato sector”.
Tackle important challenges
The association states it has noticed more and more companies are performing their internal operations digitally, and notes that this trend is seen along the whole food supply chain, from farm to fork. ‘Potato traders and businesses from other segments of the sector are also adapting to the new times and switching to the digital world. Digital technologies have the potential to help tackle important economic, social, climate and environmental challenges the EU’s agri-food sector is facing, while offering a huge advantage for companies of all sizes, including those in the potato sector’, Europatat’s press release reads.
‘For the first time ever, this event will be organised in a virtual format that will provide an excellent opportunity for all partners of the potato supply chain from around Europe and beyond to meet and discuss how to make the most of digitalisation in their businesses’, adds Berta Redondo Benito, Secretary General of Europatat, who also remarks that the association is honoured to have a number of wonderful speakers come and share their insights. Among those speakers is International Consultant and Digital Expert Ömer Atiker, who will be giving a keynote speech. Atiker owns and runs a digital marketing agency, is a lecturer in several universities and builds bridges between people and technology. Other confirmed speakers include Anthony Atlas, Head of Product and Growth of ClimateAi, Lilian Escalon, Director HZPC Europe, and Felipe Medina, Technical Secretary General of ASEDAS and member of the European Economic and Social Committee. Finally, Liam Glennon, Chairperson of the Local Organising Committee of the World Potato Congress in Dublin, will give an overview of the programme and activities planned for this other potato event that will take place in Dublin from 30 May to 2 June 2022.
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