More colour in the sector

Jaap DellemanThe consumption of fresh table potatoes is decreasing in Europe and that’s no secret.

Jaap DellemanThe consumption of fresh table potatoes is decreasing in Europe and that’s no secret. In order to stop this downward trend and hopefully change it into an upward trend, various potato countries have started a range of promotion activities. For example, the Dutch Potato Organisation (NAO) is currently analysing the eating habits of the Dutch and the reason why consumers are eating fewer potatoes.The consumption of fresh table potatoes is decreasing in Europe and that’s no secret. In order to stop this downward trend and hopefully change it into an upward trend, various potato countries have started a range of promotion activities. For example, the Dutch Potato Organisation (NAO) is currently analysing the eating habits of the Dutch and the reason why consumers are eating fewer potatoes.