Open and honest communication, that’s what it’s all about when you market potatoes

Thinking along with the buyer and offering solutions himself, that’s how Pieter Winter of Agro Giethoorn, together with his colleague Sander Cordes, wants to make a difference in the market. And he wants this not only for the cultivation and marketing of his potatoes, but also where table chickens and the state-of-the-art biodigester are concerned. ‘I think specialisation is very dangerous, so I see a future mainly in modern mixed farming.