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Potato boutique tells the potato story

March 2015

According to Krispijn van den Dries, the potato grower of the future should not only be a crop grower but also a guerrilla marketeer, a salesman and a promotor. ‘It’s all part of the deal to get your product to the consumer. You shouldn’t just lean back, you should be active in the market’, tells the biodynamic crop grower from the Dutch village of Ens enthusiastically. With his Pop Up shop the Potato Boutique, he spent two weeks telling the wonderful story of the potato to consumers in Amsterdam and sold a wide range of special potato varieties.

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