Customers in the international potato sector are increasingly tightening their requirements. Current terms such as regenerative agriculture and bio­diversity are now being used, partly under the influence of a critically watchful society. One of the consequences of this is that crop protection chemicals and fertilisers will be drastically reduced. Various chain parties would like to see these present-day wishes translated into new varie­ties in order to meet the needs of their customers. During the recently held Potato Variety Days in the Netherlands, we therefore asked all potato breeding companies the following question: How do you respond to these demands and what are the most important characteristics that you will then select for your breeding programme?