Innovative Potato Presentation at Jumbo’s

Two years ago, HZPC started an initiative to change old sales traditions into a more contemporary presentation of potatoes in the supermarkets. It would mainly help young consumers to make the right choice. For this purpose, the company has developed a potato cooler with bright-coloured doors and clear texts. This season, Jumbo installed a first try-out of this ‘Innovative Potato Presentation’ in its Joure branch. Small-packaging company Greydanus will develop the concept further.