If you want followers, you’ll have to run faster. This also applies to new sectors in growing economies. A classic example is the rise of supermarkets in Poland. If you, as a producer and a trader of potatoes, want to be able to supply to this fast, demanding market, you must be able to do more and better than the current suppliers. Because only those who run faster, can keep up with the supermarkets, also when the product is Ziemniaki (potatoes). This means that knowledge and support from Dutch trade and industry is most welcome and HZPC from Joure, for example, is working on this. Together with Commercial Director Herman Verveld and Sales Manager Engel Louwes, we went to explore this new Poland.
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