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Potatoworld Magazine
On 20 September 2020, it will be one hundred years ago that the first boat carrying potatoes from trader and exporter Kees Meijer senior was loaded. A century later, through internationalisation and diversification, his trading company has evolved into a modern potato breeding company, based in Rilland. This is where Erika den Daas (55), as director has been in charge for almost three years now. After a crisis period in the year 2014, due to an infection by the PSTVD viroid, the company is now firmly back on the road again with a new corporate identity and company vision according to Den Daas. ‘We’ve now made a clear mark with our mission statement “Everybody deserves to enjoy food”.’ That’s why, from now on, we’ll present ourselves under the name Meijer Potato, with the tagline: “Building on Potential”.’
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